Coconut, the main agricultural product of Kerala is an inevitable ingredient of a Malayali’s diet. Coconut is seldom used for edible purpose outside Kerala. The main use of coconut and its products are for industrial purposes. Since the edible use of coconut is minimal , the coconut market is controlled by the north Indian industries A Malayali’s diet without coconut is incomplete. A Malayali longs for his favorite food wherever he may be. It is very difficult to transport coconut as a whole to distant places. In order to tackle this problem Maharani Products have introduced Maharani Brand Desiccated coconut in to the market.